When users search for keywords or phrases on a search engine, advertiser’s ad can appear among the result. Pay-Per-Click (PPC) is an online advertising model where advertisers pay for each click on their ad.
Here are some ways to increase website traffic and boost sales through Pay-Per-Click advertising:
- Keyword selection:
– Broad match: Use related keywords, but be cautious of attracting irrelevant traffic and paying for clicks that don’t generate value.
– Phrase match: Include the keyword within phrases.
– Exact match: Target the exact keyword or synonyms. This may bring in less traffic but can reduce unnecessary costs. - User Experience: Create high-quality landing pages and advertisements to ensure a positive user experience.
- Click Through Rate (CTR): CTR is the percentage of people who click on an ad compared to the number of people who see it.
- Bidding strategy
The first three items determine your quality scores, and your bid multiplies to determine your Ad rank. This means that if you have a high-quality score, you will need a lower bid to stand out compared to those with lower quality scores with higher bids.
Therefore, it’s crucial to focus on making your website as appealing as possible.
https://www.wordstream.com/ppc
I’d be interested to read more about the dangers of using unelated keywords.
Good idea, thanks for your feedback 🙂
Very interesting!