Lily's Kitchen

A 404 Error is a page that indicates the site can’t be reached by visitors or customers trying to access your website. There are several reasons that might cause this issue:

• Typing the wrong URL by visitors.
• The page doesn’t exist.
• The page has been moved without proper redirection.
• Broken links.
• Server issues.

Encounter this error on your website can be frustrating for visitors/customers, but you can turn it into a positive experience by:

• Designing an interesting 404 Error Page: Showcasing your personality, using wit, or enhancing your branding
• Guiding visitors to other part of the website: Trying to help visitors forget the poor experience and keep them engaged on your site.

We might wonder why we can’t have a perfect website that won’t cause 404 Errors. The reality is, as a website grows, it becomes increasingly challenging to identify broken links promptly. Often, visitors may notice these issues before you do. That is why the 404 Error Page exists – to inform your visitors about the problem.

Nobody wants to encounter a 404 Error, neither visitor nor website owners. However, it can happen, and our focus should be on making the 404 Error Page fun to improve the overall user experience.

https://www.hostpapa.com/blog/marketing/everything-you-need-to-know-about-the-404-page/